When creating an animation for the Szczecin Loan Fund, we had to account for the fact that it would be displayed without sound on large screens. Our goal was to convey the most important information clearly, even without a musical background or voiceover. However, we approached the project to create a universal advertisement—an animation for screens that could also be used in other communication channels, enriched with a version featuring voiceover and sound. As a result, the animation works perfectly not only on large screens but also online or as a television commercial.
styleframes
While working on this animation, we focused on perfectly matching the style to the client's brand identity. We carefully selected the colors, illustration style, and animation dynamics to create a coherent and professional result. We combined animated illustrations with clear captions, making it easy and straightforward to convey the information the client required.
During the production process, we placed great emphasis on preparing a detailed storyboard and animatic. This allowed us to accurately gauge the pace of the animation and avoid issues in later stages. At an early stage, the client had the opportunity to see how the final message would look and assess whether the animation was easy to understand.
process
One of the key elements of the project was adapting the animation to the requirements of large-format displays. We ensured the correct size of elements, layout, and illustration style so that the animation remains readable even from a great distance. For this production, we opted for 2D animation, resulting in a simple yet effective message. In the version with sound, we used a voiceover with a warm and pleasant tone, which further increases the appeal of the advertisement.
credits
Producer: Anna Zdanowicz
Illustrations: Karol Dynysiuk
Animation: Karol Dynysiuk, Przemysław Białasz
3D: Przemysław Białasz
Sound Design: Oleg Guzenko
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