DOOH animations
A large screen requires a different approach to motion
Content that works well on a phone or YouTube doesn't necessarily work in public spaces. In DOOH, the audience is often on the move, viewing from a distance, and has only a few seconds to notice and understand the message. That’s why we design DOOH animations for specific broadcast conditions. We take into account the screen format and aspect ratio, its location, viewing distance, exposure time, and surroundings. Based on this, we build the information hierarchy, pacing, and the way motion is used.
We don't just adapt video. We design for the medium.
In DOOH, every element has a purpose. The size of the product, the length of the text, the timing of the branding, and the pace of the animation all determine whether the ad will be legible in a real-world environment. Depending on the concept, we use 2D, 3D, motion design and CGI. The technique is driven by the campaign goal and the capabilities of the specific screen.
From simple messaging to spectacular 3D
Not every DOOH ad needs complex effects. Sometimes the best solution is simple motion that quickly directs attention to the product and the message. Other times, the scale and design of the screen allow for effects that cannot be achieved on any other medium. The most important thing is to use the potential of the space in a way that truly benefits the brand.
DOOH designed for real-world spaces.
Legible in seconds
The audience often sees an ad for only a brief moment. That’s why we build the hierarchy, pacing, and motion so that the core message is readable quickly, from the right distance, and without the need for sound.
Tailored to the specific screen
Aspect ratio, resolution, location, distance, and viewing context all influence the design. The animation is created with the broadcast site in mind, rather than being a haphazard adaptation of material prepared for another channel.
Scale that works for the idea
A large screen offers possibilities that a phone or laptop cannot. We can leverage its size, aspect ratio, and placement to make the product, typography, and motion capture the viewer's attention more effectively.
From simple motion to naked-eye 3D
We match the technique to the campaign goal and the medium's capabilities. Sometimes a well-designed motion graphic is enough; other times, it's worth using 3D, CGI, or naked-eye perspective. Technology should support the idea, not replace it.
See other motion possibilities
Need to showcase a product, its details, or how it works in a realistic way? 3D animation gives you complete control over form, materials, lighting, and camera angles. It’s the perfect solution whenever your product needs to be the star of the show—from beauty shots to functional demonstrations.
Looking to grab the attention of new audiences who haven't heard of your brand yet? Or perhaps you want to advertise your product in a way that stays with viewers long after the ad ends? An animated commercial is the perfect solution! At elomate®, we create animated ads that align with your company's strategy. This ensures they perfectly match your brand image and help you achieve your goals.
We don't supply screens. We design what goes on them. From individual campaigns to scalable systems of animation, templates, and automation for entire networks. We create content tailored to your brand, the display location, and the technology you already use.
Discover a modern approach to advertising with FOOH (Fake Out Of Home) animations. Use innovative visual techniques to attract attention and engage your audience in a way that sets your brand apart from the competition.
A process tailored to the display location
We start every project by getting to know the medium and the campaign goal. This ensures that the concept, pacing, scale, and animation technique are designed for real-world viewing conditions, rather than being adapted to them as an afterthought.
We start with the goal, the target audience, and the placement. We analyze the format, resolution, screen location, duration, and the conditions under which the ad will be viewed.
We develop concepts and storyboards tailored to specific media. We establish the message hierarchy, pacing, use of scale, and the technique that best suits the idea.
We design and animate content in 2D, 3D, motion design, or a blend of techniques. We focus on clarity, guiding the viewer's attention, and leveraging the unique potential of each format.
We prepare the final assets in accordance with the technical specifications of the media. If a campaign uses different screens, we create the appropriate versions and adaptations while maintaining the consistency of the main creative.
When should you use DOOH?
DOOH works best when a brand wants to combine the reach of outdoor advertising with the power of moving images. Large city screens, shopping malls, train stations, airports, and other digital displays allow you to build communication that becomes part of the environment. Animation is particularly important when a product needs to be shown quickly, the message requires a clear hierarchy, or the screen and its location can become part of the creative concept itself.
Naked-eye 3D. When the screen stops being flat.
On the right displays, we can use perspective to make objects appear as if they are popping out of the screen. Such animation must be designed for a specific format, aspect ratio, and the point from which the viewer will be watching. Naked-eye 3D can create a "wow" effect, but we treat it as a tool. We use it when it serves the idea and the brand's communication, not just because the technology makes it possible.
DOOH or Digital Signage?
Both formats use digital screens, but they serve different needs. Digital Signage typically supports ongoing brand communication at points of sale, retail, or service spaces. DOOH is part of an outdoor campaign and operates on media with which the viewer has much shorter contact. That is why we design the pacing, information hierarchy, and use of motion differently for each.
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What is DOOH?
DOOH is the digital version of traditional outdoor advertising, using LED screens, LCDs, and other interactive media. Instead of static billboards, ads are dynamic, frequently changing, and displayed in crowded public spaces such as shopping malls, city streets, or subway stations. This enables the creation of more advanced, interactive, and engaging advertising campaigns.
Why is animation perfect for DOOH campaigns?
1. Motion catches the eye
Moving images attract attention far more effectively than static content. In crowded urban spaces, where passersby are bombarded with various stimuli, animation has a distinct advantage. Even a short, 15-second clip can grab attention and increase audience engagement.
2. Creative freedom
Animation gives ad creators almost unlimited possibilities. You can build custom worlds, characters, and stories that draw the viewer in. Anything you can imagine can be brought to the screen. It is the perfect medium for presenting creative concepts in ways that static images or live-action filming might limit.
3. Animation conveys more information
In static advertising, the amount of information conveyed is limited. Animation, however, allows for the presentation of many elements—from products to specific emotions and stories—in a short amount of time. Thanks to motion and visual effects, you can easily build a narrative that engages the viewer and delivers more content in an attractive way.
Examples of successful animation campaigns in DOOH
In recent years, many brands have successfully introduced animation into their DOOH campaigns. Popular brands often use dynamic animations to highlight new product launches or promotions. These campaigns gain high visibility, and their creativity stands out against traditional outdoor advertising.
What are the future trends?
Over time, animation in DOOH will become even more interactive. We are already seeing campaigns using facial recognition or motion tracking technologies that react to the behavior of passersby. In the future, we can expect even more personalized campaigns that combine artificial intelligence with dynamic animated content.
Animation in DOOH campaigns is a tool that combines creativity with modern technology, enabling companies to effectively reach their audience. It is worth considering incorporating animation into your outdoor campaigns to stand out in the market and capture audience attention more effectively.
See our animation prepared for a DOOH campaign - link.
Dobry motion design zaczyna się od prostej rozmowy dwóch stron, które wiedzą, czego chcą. Daj znać, co planujesz, a sprawdzimy, jak zamienić statyczny przekaz w dynamikę, która przyciąga wzrok i zostaje w głowie odbiorcy.
