explainer video
What is an explainer video?
You might have the best product in the world, but if people don’t understand how it works or how it can help them, you may never reach your goals.
An explainer video is an animation that clearly presents the key features of your product or service. It typically lasts between 60 and 90 seconds, which is the optimal length to convey essential information without losing the viewer's attention. This type of animation is based on storytelling: we present a problem and its solution through a specific product or service. A story engages the audience, helps them better understand the message, and builds an emotional connection with the brand—and people love stories.
When should you choose an explainer video?
An explainer video is a perfect tool when you want to communicate complex content in an accessible way. You can use it to demonstrate how a product works to investors, even if it’s still in the prototype phase and doesn’t look polished yet. You can showcase a product or service that is still just an idea. It’s also a great tool for presenting complex data sets in a way that is easy for your audience to grasp. An explainer video works wherever you need clarity and transparency in your communication.
What is the best technique for creating an explainer video?
There are many animation techniques that can be used to create an explainer video, such as 2D, collage, 3D, stop-motion, or a combination of these. At elomate® we select the right technique based on your brand strategy, visual identity, project goals, and budget. Sometimes more advanced 3D animation is the best choice, but often simpler solutions convey the message more effectively and efficiently. We are here to help you choose the best option—you don’t need to worry about it.
An explainer video is a tool that allows you to tell your brand’s story in a way that is understandable, engaging, and memorable.
Discover how an explainer video can help your business
Understanding and retention
Explainer videos make it easier for your audience to understand and remember key information about your product or service. With a clear message, these animations effectively convey the essence of your offer, helping viewers absorb information more effectively.
Engagement
Capturing audience attention is incredibly difficult these days. Creative explainer videos do this effectively by engaging viewers and keeping them interested. This makes it possible to communicate key information and achieve your desired results.
Conversion and sales
Explainer videos tailored to your brand strategy can significantly increase website conversion rates. They help your audience better understand your product and the value of your offer, which can lead to increased sales. They simply show how your product or service solves specific customer problems.
Brand building
Animations aligned with your visual identity, strategy, and company goals do more than just convey information; they help build a deeper connection between your brand and your audience. The story told in an explainer video can evoke the emotions your brand wants to inspire, creating strong and lasting relationships.
we have created plenty of explainer videos, here are a few of them
peace of mind, confidence, and efficiency – that’s how our process works
When working with us, clients don't have to worry – we take care of every detail. Our process is clearly defined, so clients know exactly what to expect at every step. It is fast and efficient, allowing you to save time and achieve your goals without unnecessary delays.
We talk to the client to understand their needs and goals. We analyze the brand, its values, and the target audience. Based on this, we select the type of animation that will best reflect the brand's values.
We create a script that forms the foundation of the story we want to tell. We prepare a storyboard, which is a visual representation of the scenes, along with a design and style proposal so the client can see what the final result will look like.
We create designs and illustrations to give your animation a unique character. Then, we bring them to life through animation and record voiceovers if needed.
We add sound, subtitles, and translations to ensure the animation is complete and accessible to a wider audience. Finally, we render the finished material to meet the highest quality standards.
FAQ
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artykuły na naszym blogu
Do your customers really know what they are struggling with?
Many entrepreneurs assume that if a problem is real and painful, people are perfectly aware of it. Unfortunately, reality shows otherwise. Often, customers don't know that certain inconveniences can be easily eliminated, or they have grown so used to certain difficulties that they don't even notice them. Even if they know something is wrong, they assume "that's just how it is" and don't look for solutions. Sometimes, customers don't understand the root cause of a challenge. They think it's "too complicated" and prefer not to dig deeper. Even those aware of the inconveniences fear that a solution will be expensive, difficult to implement, or disrupt their current routine.
Some believe they are "doing just fine" and don't need any new ideas.
If your company has a product or service that truly improves people's lives but still lacks traction, it is possible that customers are simply unaware of the benefits. It is difficult to sell something that, in their eyes, is not a cure for a real pain point. The key then becomes making them aware of the problem's existence and showing them how it can be solved.
Why can animation be a lifesaver here?
We often hear that people don't have time to read long descriptions, but on the other hand, a dry statement like "You have a problem you don't know about, but we can help" isn't enough. This is where animation comes in, which, thanks to its visual, dynamic, and narrative form, can:
- Engage emotionally: Instead of dry theory, you show the story of a character similar to your customer. The viewer quickly notices that the character is struggling with a situation that mirrors their own pain points.
- Visualize the consequences: In a short video, you can illustrate how a problem affects daily life. You see the chaos, the frustration, the wasted time, or unnecessary expenses, which is much more impactful than dry statistics in a brochure.
- Present the solution: After highlighting the problem, you reach the moment where you show how your product or service brings order, saves time, cuts costs, or reduces stress.
- Highlight the benefits: Visualizing positive outcomes—peace of mind, free time, better results—motivates people to consider making a change.
- Reduce concerns: If someone is worried about costs or complex operation, animation can show that the implementation process is simple and safe.
The effect can be impressive. Instead of listening to a boring pitch about your product's features, customers see a concrete "before and after" scenario and understand why your solution is worth choosing.
Imagine you're selling a modern tool for workplace organization. Many people think they're working efficiently, even though their day is packed with unnecessary meetings and chaotic to-do lists. As a result, they run out of time, leading to stress and burnout. The problem is that they often don't realize how much they're losing due to poor organization. With an animation, you can make them aware of the problem, show them the solution, and convince them to choose your product.
Practical tips for businesses
Know your target audience
Before you start creating an animation, find out what really troubles your audience. It could be a lack of time, chaos, high stress, or a lack of knowledge in a certain area. Engage in market research, analyze surveys, and listen to feedback from your customer service team. This will allow your animation to highlight problems in a way that resonates with specific people.
Create an engaging story
Stories are much more memorable than a list of features or product benefits. Create a character your customer can identify with. Outline their challenge and show how your company's solution helps them achieve success or peace of mind.
Invest in production quality
An exciting plot isn't everything. Visual quality, consistency with your brand identity and strategy, a professional voiceover, and sound design are elements that build trust and show that you are an expert in your industry.
Tailor your message to the communication channel
- Social media platforms: Focus on short, punchy formats.
- Website: You can present longer material that details why your product is worth considering.
- Email campaigns: Grab attention with a short animated video that links to the full version.
Types of animation effective for market education
Explainer Video
A short (60-90 seconds), accessible video where the viewer learns the basics of the problem, the solution, and the key benefits. Perfect for quickly grabbing attention and explaining what you offer.
Infographic animations
They present data and statistics in an engaging, dynamic format. They help customers better understand the scale of an issue and realize that a problem is more significant than they initially thought.
Educational animations
These are ideal when a topic is complex and requires a detailed explanation. They allow you to build authority as an industry expert by demonstrating that you understand every aspect of your customers' challenges.
Why does animation help build demand?
Animation helps make customers aware of a problem by showing it in everyday situations they can relate to. When people see that a tool, service, or product solves a specific issue that actually affects their lives, they are more likely to consider a purchase. Furthermore, the emotions evoked through visuals and sound generate greater engagement than plain text.
Many companies offer innovative products or services that solve real problems. However, before customers can understand that these challenges exist, they must be confronted with them. Animation proves exceptionally effective here because it can show the entire cycle in a short visual format: from identifying the problem and understanding its consequences to presenting the solution and its benefits.
If your company offers something that solves a previously unknown problem, use animation to educate the market and generate real demand. Encourage your audience to see what they are struggling with and how your solution can improve their quality of life or business. At elomate, we will help you create an animation that demystifies the problem for your customers and sparks genuine interest in your offer. Contact us — together, we will build an engaging story that opens your potential customers' eyes and increases demand for your product or service.
Animation can help solve many brands' problems. Some clients worry that the production process might be difficult and time-consuming. On one hand, there is the vision of an effective creation that grabs the audience's attention; on the other, the fear of complex workflows, rising costs, and a lack of control over deadlines. In reality, creating an animation doesn't have to be a chaotic and stressful experience. Everything depends on a well-organized and thoughtful process. Our four-step workflow model was developed so that clients know exactly where they stand and can maintain control over the project.
Why is the process so important?
Imagine starting a project without a clear schedule, guidelines, or communication methods. You receive some messages via email and others via text. In the meantime, you get a phone call to discuss the animation storyboard. Soon, misunderstandings arise regarding project assumptions, style, the direction of the animation, and even the delivery date. You stop being sure if everything is going according to plan, and the team wastes a lot of time making last-minute revisions. This is a recipe for chaos, stress, and, most importantly, dissatisfaction with the final results.
In our studio, we are guided by three principles: calm, certainty, and efficiency. We don't just want to create an animation that helps meet your brand's challenges; we also want to provide you with full insight into the entire process and a sense of control. This allows us to avoid unnecessary delays and numerous, often costly, revisions.
Transparency
One of our core principles is ensuring full transparency. We provide a dedicated online platform where you can check the status of your project at any time. You don't have to guess or send emails asking for updates. You will see work-in-progress materials, the current production phase, and you will be able to provide feedback in real-time. Together, we avoid surprises this way, as any necessary adjustments are made at the right moment instead of piling up just before the final deadline.
Minimizing revisions
Many people believe that the creative process requires a mountain of revisions and long discussions. However, our experience shows that if we establish clear goals and style from the beginning and maintain a regular dialogue with you, the number of revisions drops drastically. Good communication is the key to success. We don't just want to "check off" a task; we want to listen to your ideas and incorporate them into the project whenever possible. After all, it is your brand that stands to gain from the animation—and we are here to help with that.
Punctuality
Working without a clearly defined schedule makes it easy to fall into the trap of pushing back deadlines. Every delay then affects subsequent phases of the project, which can disrupt your marketing plans. In our studio, meeting promised deadlines is a priority because we know that every campaign has its place on the calendar. Delays not only cause a lot of stress but also translate into real financial losses or missed business opportunities.
Four steps to a finished animation
We developed the following model with maximum clarity in mind. We want you to know exactly what is happening in the project and what your role is at every stage.
1. Strategy
We always start by talking to you about your goals and needs. It sounds simple, but this is the stage where the most important guidelines—the foundation of the entire production—emerge. Together, we analyze your brand's character, marketing strategy, core values, and target audience. We also try to understand the role the animation is meant to play: is it to explain a complex technological process, attract the attention of potential customers, or perhaps serve educational purposes? You gain the certainty that the animation will be "tailor-made" for your brand. You can shape the final effect from the start instead of providing key feedback at the very end of the project.
2. Concept
Once the strategy is clear, we move on to developing the animation script. This isn't just about the outline of the story or the message, but also about initial shots and dialogue (if planned). Next, we create a storyboard—a visual presentation of the frames. This is the moment when you see the general shape of the animation, albeit in a raw form. This allows you to assess whether the scenes are logically connected and if the story fits your brand's character. This stage also helps determine the approximate length of the animation and ensures that key messages are well-highlighted. Why is this so important? You can make adjustments before we invest time in refining every detail. You receive a clear picture of the narrative that will dominate the material.
3. Production
After the storyboard is approved, we move on to visual details. We design characters, background elements, graphics, and other objects that will appear in the animation. If the project requires a voiceover, we organize a recording session with a professional voice actor (or several, if we need different language versions). This phase also involves bringing all elements to life: individual illustrations gain movement, and the scenes are combined into a cohesive whole.
With regular reports and previews of animation drafts, you can let us know at any time if everything is going according to plan. If you notice something that needs changing, we react immediately, before it's too late. What do you gain at this stage? A clear schedule: you know exactly when we will finish individual segments. Peace of mind that your project won't spiral out of control in terms of budget or time.
4. Post-production
Once the animation work is complete, we add sound effects, subtitles, any necessary translations, and perform final color correction. We render the final file in the agreed quality so you can immediately use it in your marketing activities, on social media, or in advertising campaigns. We can also prepare various animation formats (e.g., 16:9, square, vertical for TikTok), making it easier to adapt to multiple distribution channels. You receive material ready for publication that meets the technical guidelines of popular video platforms. You can be sure that everything has been done according to industry standards and your expectations.
Full control, minimal stress, and zero delays
Many clients are surprised at how smooth the animation creation process can be when we follow basic principles of clear communication and planning. With a well-planned project, there is no room for chaos, and every step is carefully thought out. This saves you time, and you don't have to worry about whether the contractor will meet deadlines or if the final result will actually fit your brand image.
That is precisely why we focus on a clear and detailed discussion of requirements, a precise schedule, and progress reporting. This is the key to success, both for us and for you.
Want to see how it works in practice? Do you have a marketing campaign to prepare? Or perhaps you are creating educational material that requires visual explanations? If you want to see for yourself that animation production can be simple, enjoyable, and, above all, effective, contact us. We would be happy to tell you more about our process, which will provide you with peace of mind, confidence, and efficiency. Together, we will set goals, tailor a strategy, and then go through every stage of production in a transparent and timely manner. After all, it is your brand that stands to gain, and we are here to help you in the best way possible.
Why is understanding the key to success?
From the perspective of a customer or investor, what matters is whether your product solves a specific problem and whether it does so better than the competition. If you cannot clearly communicate what you offer, customers may choose someone who better explains the value of their proposition. It is difficult to expect someone to decide to make a purchase without understanding how your product works, how much it costs, and why it is a good choice.
The same applies to investors—they are more likely to invest in a project that can clearly present its business potential. A lack of a clear message, especially in the case of innovative solutions, creates uncertainty and leads to withdrawal from discussions.
How does animation facilitate communication?
Animation is much more than just eye-catching images. It is a tool that allows for the simplification of complicated concepts. Complex processes, advanced technologies, or difficult-to-imagine operations can be presented in a simple and attractive way. Sound and visual effects further reinforce the message. Moving images and a well-designed narrative can hold a viewer's attention longer than a boring block of text. In a world where attention is a scarce commodity, this is invaluable. Animation helps avoid discrepancies in interpretation. Whether you are presenting a new drug, an intricate production process, or how software works, you can precisely define every stage of the story and how it is presented.
Examples of using animation to explain complex issues
1. Explaining how a new drug works
The pharmaceutical industry often struggles with conveying complex biological processes or drug mechanisms. A client does not always need (or want) to know all the details at the cellular level, but they often want to know how and why a given preparation will help them with a specific condition. Animations can show the interaction of a drug with the body at a level that a non-expert can understand. They facilitate communication between medical representatives and doctors or patients. They can also prevent misinformation by showing potential side effects, how to take the medication, or interactions with other drugs.
2. Explaining complex technological processes
In the IT sector or industrial manufacturing, animation allows, for example, for the visualization of data flow in the cloud or the operation of an artificial intelligence algorithm, which would otherwise be quite abstract. It helps present a production line or a product manufacturing stage in a more accessible way than a multi-page description. Animation can also be used to train new employees by showing procedures in industrial plants step-by-step.
3. Presenting new features in mobile applications
IT companies are constantly developing their applications, adding new features or improvements. Instead of just listing them in an update description, animation can demonstrate how to use the new features, which reduces the number of support inquiries. Animation can also encourage users to download a program or update by showing how the application will improve the user experience.
4. Explaining financial concepts
Whether it is investment funds, insurance, or cryptocurrencies Financial matters can be complex and often abstract. Animation can break down market mechanisms or the principles of banking products into simple components. It can help educate customers about investments or retirement planning, while simultaneously building brand trust.
5. Presenting innovative eco-friendly products
The green technology market is growing rapidly. To help customers understand how a given technology impacts the environment, animation can illustrate the mechanics of renewable energy sources (solar panels, wind turbines, etc.). It can highlight ecological benefits, such as CO₂ emission reduction or resource conservation. Animation can encourage the adoption of new habits, such as those related to recycling or energy saving.
6. Explaining medical procedures
In medical facilities, schools, or during training courses, animation helps calm patients before procedures by illustrating the individual stages of surgery or diagnostics.
It can support medical students by showing detailed processes occurring within the human body or the operating principles of various medical devices.
Types of animation effective for explaining products and services
Explainer video
Short, often 60-90 second videos that focus on understanding the key benefits and functionality of a product. Ideal for social media and homepages, where grabbing attention quickly is essential.
Educational animations
A form of animation that allows for a deeper explanation of topics. Great for webinars, training materials, or more complex presentations.
Walkthrough
Designed primarily to guide the user "step-by-step" through using an application, device, or online platform. They minimize the number of support tickets and improve the user experience.
Additional benefits of using animation
- Universal messaging: Animations can be easily adapted to different languages and cultures, especially if we limit ourselves to visual forms of communication and simple captions.
- Memorability: Movement, color, and sound make it easier for the brain to encode information and retain it for longer.
- Flexibility: Quick updates or modifications are possible if the product or market changes.
How to create an animation that truly explains?
- Define your goal: Think about what you want to achieve. Is it to accelerate sales, educate the market, attract investors, or reduce the number of support tickets?
- Know your audience: Is your viewer a technical expert, a layperson, a patient, or a business owner? Tailor the language and style to their level of knowledge.
- Develop a clear narrative: Aim for a logical structure and message clarity—don't try to cover too many topics at once.
- Prioritize quality: A professional animation (with a good voiceover and high-quality graphics) builds trust and conveys reliability.
- Include a clear CTA: At the end of the animation, encourage the next step—whether it's purchasing a product, filling out a form, contacting sales, or watching another video.
Consumers and investors have less and less time to delve into the complexities of products or services. Animation is an incredibly effective way to explain complicated concepts. In just a few moments, you can present the entire logic behind a product or service, explain a new drug in simple terms, or clear up doubts about financial processes.
Understanding is the foundation of trust, and trust leads to purchases or investments. That is why, if you want to attract customers and investors to your solution, you should choose animation—a tool capable of translating even the most complex ideas into an engaging and understandable format.
Have questions? Get in touch with elomate. Together, we will create content that speaks directly to the hearts and minds of your audience.
Dobry motion design zaczyna się od prostej rozmowy dwóch stron, które wiedzą, czego chcą. Daj znać, co planujesz, a sprawdzimy, jak zamienić statyczny przekaz w dynamikę, która przyciąga wzrok i zostaje w głowie odbiorcy.
