explainer video
What is an explainer video?
You might have the best product in the world, but if people don’t understand how it works or how it can help them, you may never reach your goals.
An explainer video is an animation that clearly presents the key features of your product or service. It typically lasts between 60 and 90 seconds, which is the optimal length to convey essential information without losing the viewer's attention. This type of animation is based on storytelling: we present a problem and its solution through a specific product or service. A story engages the audience, helps them better understand the message, and builds an emotional connection with the brand—and people love stories.
When should you choose an explainer video?
An explainer video is a perfect tool when you want to communicate complex content in an accessible way. You can use it to demonstrate how a product works to investors, even if it’s still in the prototype phase and doesn’t look polished yet. You can showcase a product or service that is still just an idea. It’s also a great tool for presenting complex data sets in a way that is easy for your audience to grasp. An explainer video works wherever you need clarity and transparency in your communication.
What is the best technique for creating an explainer video?
There are many animation techniques that can be used to create an explainer video, such as 2D, collage, 3D, stop-motion, or a combination of these. At elomate® we select the right technique based on your brand strategy, visual identity, project goals, and budget. Sometimes more advanced 3D animation is the best choice, but often simpler solutions convey the message more effectively and efficiently. We are here to help you choose the best option—you don’t need to worry about it.
An explainer video is a tool that allows you to tell your brand’s story in a way that is understandable, engaging, and memorable.
Discover how an explainer video can help your business
Understanding and retention
Explainer videos make it easier for your audience to understand and remember key information about your product or service. With a clear message, these animations effectively convey the essence of your offer, helping viewers absorb information more effectively.
Engagement
Capturing audience attention is incredibly difficult these days. Creative explainer videos do this effectively by engaging viewers and keeping them interested. This makes it possible to communicate key information and achieve your desired results.
Conversion and sales
Explainer videos tailored to your brand strategy can significantly increase website conversion rates. They help your audience better understand your product and the value of your offer, which can lead to increased sales. They simply show how your product or service solves specific customer problems.
Brand building
Animations aligned with your visual identity, strategy, and company goals do more than just convey information; they help build a deeper connection between your brand and your audience. The story told in an explainer video can evoke the emotions your brand wants to inspire, creating strong and lasting relationships.
we have created plenty of explainer videos, here are a few of them
peace of mind, confidence, and efficiency – that’s how our process works
When working with us, clients don't have to worry – we take care of every detail. Our process is clearly defined, so clients know exactly what to expect at every step. It is fast and efficient, allowing you to save time and achieve your goals without unnecessary delays.
We talk to the client to understand their needs and goals. We analyze the brand, its values, and the target audience. Based on this, we select the type of animation that will best reflect the brand's values.
We create a script that forms the foundation of the story we want to tell. We prepare a storyboard, which is a visual representation of the scenes, along with a design and style proposal so the client can see what the final result will look like.
We create designs and illustrations to give your animation a unique character. Then, we bring them to life through animation and record voiceovers if needed.
We add sound, subtitles, and translations to ensure the animation is complete and accessible to a wider audience. Finally, we render the finished material to meet the highest quality standards.
Kiedy Explainer Video jest dobrym rozwiązaniem?
Explainer sprawdza się przede wszystkim wtedy, gdy odbiorca potrzebuje zrozumieć ofertę, zanim będzie mógł podjąć decyzję. Gdy produkt jest nowy, usługa działa w kilku etapach, technologia jest trudna do pokazania albo sam tekst wymaga zbyt dużo uwagi, animacja pozwala przedstawić cały mechanizm krok po kroku.
Może też pomóc wtedy, gdy produkt dopiero powstaje. Nie trzeba czekać na jego finalną wersję, żeby pokazać ideę, sposób działania czy wartość potencjalnym klientom, inwestorom albo partnerom.
Explainer Video dla produktów i usług B2B
W B2B problemem często nie jest brak informacji, tylko ich nadmiar. Funkcje, procesy, integracje i przewagi konkurencyjne zaczynają konkurować ze sobą o uwagę odbiorcy.
Explainer pozwala ustawić właściwą kolejność: najpierw problem, później rozwiązanie, a dopiero potem szczegóły potrzebne do podjęcia kolejnego kroku.
2D, 3D czy motion design?
Technika zależy od tego, co trzeba wyjaśnić. Animacja 2D daje dużą swobodę w upraszczaniu idei i procesów. 3D dobrze sprawdza się tam, gdzie istotny jest produkt, jego konstrukcja albo sposób działania. Motion design pozwala wykorzystać istniejący język graficzny marki i nadać mu ruch.
Nie zaczynamy więc od pytania „w jakiej technice zrobić explainer?”, tylko od tego, co odbiorca powinien dzięki niemu zrozumieć.
FAQ
Chcesz dowiedzieć się więcej? Umów się na darmową konsultację – pokażemy ci jak animacja może pomóc osiągnąć cele Twojej marce.
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Zobacz też inne sposoby opowiadania w ruchu.
Dobry motion design zaczyna się od prostej rozmowy dwóch stron, które wiedzą, czego chcą. Daj znać, co planujesz, a sprawdzimy, jak zamienić statyczny przekaz w dynamikę, która przyciąga wzrok i zostaje w głowie odbiorcy.
