At elomate, we support the Żabka Polska chain in creating and developing animations for digital menu boards in stores nationwide. Our task is to regularly produce content promoting current offers, products, and marketing campaigns throughout 2026.

Designing animations for point-of-sale screens requires a completely different approach than creating traditional video ads. The key is effectively managing the viewer's attention. Animations must highlight the most important information while remaining clear and easy to process. That is why every movement, transition, and visual effect is designed with a specific goal in mind.

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Another major challenge is the variety of screen layouts used in stores. The same content must be presented in multiple configurations, differing in aspect ratios, screen divisions, and the number of displays. For this reason, we design our animations to be "responsive," ensuring they can be quickly and efficiently adapted to various formats without losing clarity, dynamics, or quality. This requires thoughtful composition, a clear information hierarchy, and a systematic approach to animation from the very design stage.

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Due to the high volume of materials and rapidly changing content, we have developed our own solutions to streamline the production process and automate repetitive tasks. This allows us to respond to changes faster while maintaining high quality and visual consistency.

An essential part of the project is building a recognizable animation language for the brand. We ensure that all animations are consistent and reinforce the Żabka brand identity.

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