Cinema City wanted to promote screenings of Avatar: Fire and Ash in IMAX format, available at six locations across Poland. The goal was to create content that would stand out in social feeds, generate a "wow" factor, and highlight the premium cinema experience.
We proposed a solution that bridges the physical and digital worlds: a FOOH animation that blurs the line between a real cinema auditorium and the film's universe.
The starting point was a real cinema hall. We integrated animated elements inspired by the aesthetic of the Avatar world. The lighting, scale, and movement were designed to make the viewer feel as if the film were literally bursting off the screen to fill the entire space. Maintaining realism was key; the animation had to be convincing enough to make the viewer pause and question whether they were watching an ad or reality.
And that is exactly what happened. The comments section was filled with questions like, "Is this real?" That is the best proof that the FOOH campaign worked exactly as intended.
The content was used in Poland and across other Cineworld Group markets. This meant meeting very high quality standards, precise timing, and full control over every detail. We worked in partnership with the client's team from the planning stage through the shoot to the final animation. The pace was fast, but without compromising on quality.
The result was content that effectively supported the campaign's marketing goals while reinforcing the image of IMAX as a premium cinema technology. The animation captured attention and encouraged audience engagement. That is exactly what FOOH advertising is all about—emotion and surprise.
styleframes
process
credits
Creative Concept: Przemysław Białasz, Karol Dynysiuk
Video: Przemysław Białasz, Maciek Głaz
CGI: Marcin Struniawski
testimonials
We worked with the elomate agency on our first FOOH project, aimed at promoting the film Avatar: Fire and Ash in the innovative IMAX cinema technology, available at 6 Cinema City locations in Poland.
Since the content was also intended for other markets within the Cineworld Group, to which Cinema City Poland belongs, expectations regarding quality and turnaround time were very high. The agency met our brief 100%, demonstrating professionalism, creativity, extensive experience, and attention to every detail throughout the planning, shooting, and final execution stages. The agency addressed all our needs, resolved any doubts, and suggested compelling solutions. Our entire collaboration with elomate went according to schedule, stayed within budget, and took place in a great atmosphere.
The material was Oscar-worthy and undoubtedly helped us achieve our marketing goals.
