The GIGA FOODZIKI New Friends campaign also made its way to digital menu boards in Żabka Polska stores. Our task was to prepare a set of 3D characters for animations displayed on the screens and integrate them with the existing content we also produce.
We began by creating 3D models based on the provided graphic designs. It was crucial to faithfully capture the campaign characters' signature look: their proportions, facial expressions, personalities, and the details that make them recognizable. We prepared a dedicated rig for each character to allow for fluid animation and a wide range of expressions.
To maintain the characters' signature plush-toy look, we decided to combine 3D animation with 2D elements. The mouth movements were created using 2D techniques and integrated with the 3D models, resulting in a more stylized and expressive visual effect. This approach highlighted the characters' unique personality and streamlined the production process, allowing for faster preparation and animation.
The challenge was to blend the animated characters with existing menu board content. The Foodziki actively interacted with the products and layout elements on display. They played pranks, moved items, hid behind products, peeked out from behind graphics, and reacted to the content on the screens. This gave each animation an individual character and effectively captured customers' attention.
styleframes
In addition to short animations integrated with daily menu board content, we also prepared a special, more elaborate animation to promote the entire GIGA FOODZIKI campaign. This was a much more complex production, combining multiple characters, scenes, and interactions into one cohesive story. The material served as the campaign's main feature on the screens, showcasing the characters, explaining how the promotion works, and strengthening its presence in the store environment.
The project demonstrated that digital signage screens can be more than just a way to display offers. Well-designed animation extends a marketing campaign into the store space, boosting brand recognition and engaging customers at the point of purchase. By integrating campaign characters into menu board communications, we created a consistent brand experience at every stage of the customer journey.
process
credits
Animation: Przemysław Białasz, Karol Dynysiuk
3D Characters: Paweł Palenica
testimonials
