To mark the 30th anniversary of the Bieluch brand, we had the pleasure of producing an animation promoting their flagship product: Bieluch natural cream cheese. The spot was designed with young consumers and a new generation in mind—people who value simple ingredients, natural quality, and healthy food choices.
The campaign concept is based on a simple linguistic play: we take the word "naturalny" (natural) and use only the prefix "na..." (for/on...), pairing it with various words that highlight the product's benefits and uses. The animation features phrases such as: for breakfast, for dinner, for sweet dishes, for savory dishes, for a workout, for a healthy lifestyle —showcasing the versatility and culinary possibilities of Bieluch cream cheese.
The piece concludes with the slogan a natural choice, which reinforces the campaign's core theme.
Visually, we opted for simple, organic shapes, a fresh color palette, and the product's iconic lid as a key visual element. All of this was done to ensure the message is not only visually appealing but also highly memorable.
styleframes
The campaign promotes Bieluch cream cheese as a natural, healthy, and versatile product—perfect for anyone who cares about ingredients and wants to choose a trusted brand. The animation was prepared in several formats (16:9, 9:16, 1:1), allowing it to be used across social media, digital campaigns, and POS materials. We are proud to have helped shape a campaign for a brand that has earned trust for generations.
process
credits
Concept: Przemysław Białasz
Design: Przemysław Białasz, Karol Dynysiuk
Animation: Przemysław Białasz, Karol Dynysiuk
testimonials
