For Entrepreneur's Day, Żabka decided to honor all its franchisees in a lighthearted and fun way—while also highlighting a major milestone: 10,000 business partners across Poland. We had the pleasure of telling this story through 2D animation, featuring the brand's iconic characters: a hot dog and a fry.
Our goal was to create something with an "adult animation" vibe, steering clear of anything that felt like a children's cartoon. We built a full character rig, allowing us to play with facial expressions, gestures, emotions, and personality. It was all done with a wink, but with full professional polish. We rounded it out by incorporating photos of real franchisees, creating a blend of animation and reality that perfectly captures the spirit of the campaign.
styleframes
This was a project that kept us smiling the whole time, and we hope the audience felt the same way. A hot dog and a fry? We definitely want to see more of them.
process
credits
Agency: Public Dialog
Creative Concept: Public Dialog
Illustrations: Karol Dynysiuk
Animation: Przemysław Białasz, Karol Dynysiuk
Sound Design: Przemysław Białasz
testimonials
