In collaboration with Public Dialog, we had the opportunity to create a unique Fake OOH (Out-of-Home) animation. The project celebrated two major milestones for the Żabka chain: the opening of its 1,000th store in Warsaw and its 11,000th in Poland. The resulting video quickly gained traction on social media, racking up 1.7 million views on Facebook and 323,000 on Instagram.
The stars of the animation are a fry and a hot dog mascot, who make a spectacular climb to the top of Warsaw’s Palace of Culture and Science. At the end of their exciting journey, they unfurl a banner announcing the success of the Żabka network.
Our work involved 3D mascot design, rigging, full 3D animation to capture movement and personality, post-production, compositing, and fine-tuning the details, as well as sound design to emphasize the emotion and tension of the story. Public Dialog handled the creative concept, while the video production was overseen by the media house Paradox Media.
styleframes
Fake OOH ads combine the benefits of traditional outdoor advertising with modern digital techniques, offering a unique and memorable experience. Animations like the fries and hot dog climbing the Palace of Culture grab the audience's attention and create a spectacular “wow” factor. These videos are perfect for social media, allowing you to reach millions of people far beyond the physical location of the campaign. Compared to actual outdoor installations, FOOH allows you to achieve spectacular effects at a much lower cost. 3D animation techniques also allow for the realization of the most unconventional ideas, free from physical limitations.
process
The FOOH animation project for the Żabka network is a prime example of how a modern approach to advertising can strengthen brand image and engage millions of viewers. We are proud to have contributed to the success of this campaign by providing comprehensive production solutions. If you want to create a spectacular animation campaign that will delight your audience and make your brand stand out, we invite you to get in touch.
Together, we can climb to the top of creativity!
credits
Agency: Public Dialog
Creative concept: Public Dialog
Production: elomate
3D animation: Paweł Palenica
Compositing: Paweł Palenica
Video: Paradox Media
Color grading, sound: Przemysław Białasz
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