We’ve completed another FOOH ad for Żabka—this time in collaboration with the Żywiec brand as part of a campaign promoting a giveaway with exclusive prizes: tickets to Męskie Granie, Żabka vouchers, and a limited edition of Crocs with charms.
The creative concept was developed by the Artegence agency, who came up with the idea of a giant clog landing in front of a Żabka store in Warsaw. We handled the entire production and post-production process—from filming and 3D modeling of the charms, Croc, and Żywiec bottle, to integrating the animation into the real-world environment.
styleframes
We wanted to showcase the store, the product, and the prizes in one cohesive sequence. Every element had to be carefully planned and timed to hit just right, which is why the animation required precise alignment with the footage, rhythm, and campaign narrative. The ad quickly went viral, racking up over 1 million views on social media and generating quite a buzz.
Why invest in FOOH ads? Because it’s a format that surprises. It allows brands to step into a world of the "impossible" for a moment, where the lines between reality and fantasy blur. A well-executed FOOH ad doesn't just grab attention—it stays with the audience for a long time.
process
credits
Agency: Artegence
Creative concept: Artegence
Production: elomate
3D animation: Paweł Palenica
Video: Paradox Media
Color grading, sound design: Przemysław Białasz
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